From the small humble beginnings in a single car garage to an international renowned hunting brand
Huntech was the brain child of Steve Richards an avid hunter who has spent more time in the bush or on top of a mountain than most. Steve never does anything by halves. When he goes hunting he will go for days on end in some of the most rugged and demanding spots on earth.
Most hunting gear in the early 80’s was just woollen farming / lifestyle garments and while good at the time they just didn’t quite cut it. Out of necessity and sheer determination Steve decided that he could design and make hunting clothing from more modern fabrics and most of all, garments specifically to meet the demands of the hunter.
So, in 1988 Huntech was formed and Steve released the first ever range of dedicated Hunting apparel to the Australasian market. His first range was made from high quality American imported polar fleece fabric which he stitched together in his garage into different styles. They were an instant hit and word soon spread to retailers who wanted to stock the range. The polar fleece range was proven to be so popular that every brand now has a staple of these same styles of products in fleece still in their ranges today.
Steve had an eye for innovation and always strived to produce and test the latest fabrics and technologies to create the perfect hunting garment or accessory. With the introduction of three layer laminates and the introduction of Camouflage patterns, Steve kept the market on their toes. The legendary folklore stories about the Huntech Gaiters and Bivvy’s still ring around the campfire today.
At the end of 2012 Steve made the tough decision to let go of his baby and put the brand up for sale. Steve knew that the future for the brand meant that production really did need to move away from New Zealand and be based closer to where all of the fabrics and accessories are produced and dare I say it more affordable labour rates and higher production outputs. Steve was inundated with offers from all over the globe. It was Steve’s passion for the brand and the absolute assurance that the brand would carry on with the same integrity and quality that he had achieved over the years that saw him sell Huntech to Global Velocity Group. Global Velocity Group has been lucky enough to retain the services of Steve in a consultancy role.
Global Velocity Group is a New Zealand owned company that has ties and production contracts with many leading brands throughout Australasia. With the acquisition of Huntech in its stable it has allowed Global Velocity’s design and technical team to combine their talents in leading Outdoor clothing and technical sportswear together to push the boundaries of innovation technology and style.
It is Huntech’s goal to produce the highest quality functional performance hunting clothing and accessories possible for the market.
At Huntech we will never “source” or auction off our manufacturing to the lowest price like others do. Global Velocity Group tailor built and set up its very own factory to the highest specifications and with the most modern machinery available. The 2400m² facility is located in China and is 100% owned and operated by Global Velocity Group.
Quality is paramount and by having our own factory and running it to high western standards we know we can produce better products. Also by valuing all of our employees and providing them with the best working environment that exceeds most western factories we know our team take pride and ownership in everything they produce.
The Huntech range is in the midst of a full redesign and re-launch to the market in 2014. The old favourites like the Gaiters and Bivvy and some packs will remain the same. However the whole clothing range has been given a complete face lift.
What you will see dropping into stores during the year is the most advanced range of hunting clothing and accessories available. We have purposely over built every single item added in features for conformity, movement and strength like never seen before.
We have tried to keep as much under wraps as possible as like always people will be looking to Huntech for their next innovations. We consider it a form of flattery but in the meantime watch this space and check out a store near you each month for the new styles as they are released.
From all of our team at Huntech, good luck out there and enjoy your hunting experience every chance you get.