Our brands. They are what makes us unique.
Without them? Sure, we are over 100 years old, continue to make firearms and ammunition, and can proudly boast the most recognisable brand in the sports shooting industry. We also maintain an almighty trans-Pacific manufacturing relationship with our parent company, Winchester Ammunition in the USA (who are in-turn owned by NYSE listed Olin Corporation).
With them? For all of our attributes, we are made exponentially stronger - not to mention more interesting - by the brands we are fortunate to represent in the Asia-Pacific region.